SeoGadget delivers yet another outstanding and informative presentation, this time on microformats. In this overview, different types such as hcard, hreview and hcalendar are explained as follows: hcard is used for understanding address data in reviews and events, as well as local citations / address data for Google Places pages. hreview is used for rich […]
I’m a huge fan of SEO Gadget, and this presentation is a really good summary of site architecture best practices along with tons of action items and ideas. I love it! Richard lays out various concepts of site architecture on many different levels, from a flat architecture to mapping keywords to content to global navigation […]
The point of not blindly relying on data coming in through standard settings is very important. Author Scott Smoot makes a point by reviewing techniques to better track URLs in Google Analytics. He encourages looking at data in detail. The first example Smoot provides is that of increasing traffic from both PPC and organic search results. Looks good, but it turned out that AdWords and Analytics accounts were not properly linked, so that data was very misleading. So, in order to clearly differentiate the two traffic sources, he created tracking URLs for the AdWords campaigns using Google’s URL builder to start with. The following information is needed in order to set up tracking URLs:
- website URL (landing page)
- campaign source (AdWords, Yahoo Search Marketing, etc.)
- campaign medium (banner ad, cpc, etc.)
- give the campaign a name
Campaign term and campaign content are two more possible values, but he doesn’t use them in the example.
Apart from using tracking URLs with AdWords, they can be used to track anything from banner ads, emails, PDFs or social media campaigns via Twitter, Facebook and others. Continue reading
Maile Ohye writes about how a page’s performance is measured:
- DNS resolution
- network travel time
- browser time to construct and render the DOM
She then goes on answering questions like:
- how big of an impact does site performance actually have on rankings?
- does webmaster tools’ site performance tool take a site’s geographic preference into account?
- what about AdSense ads slowing down a site?
- how to fix long “time-to-first-byte” metrics?
- how to check server response times from different locations around the world
- what is a good response time to aim for?
- does progressive rendering help users?
Providing the example of oprah.com and her sitelinks, Maile writes about what can be done to change your sitelink titles if you don’t like what Google generated.
Since internal anchor text is one of the signals taken into account, you can try changing it and see if the sitelink titles change as well (there’s a good chance they will). Like in the above example, BOOK CLUB is spelled all caps in the site’s internal links and alt attributes of the image links, and that’s why it appears the same in the sitelink title.